- Custom order requests with reference image upload
- Secure payments with UPI, cards, net banking and EMI options through gateways
- COD limits to reduce risk on high-value orders
- Insured shipping with tracking
- Multi-currency for international buyers
Live Metal Rates and Dynamic Pricing
For gold and silver jewellery, prices are usually calculated as:
Metal weight × today's rate + making charges + stone value + GST
We build a pricing engine where: 1. You (or an approved rate feed) update the daily metal rate. 2.Prices across the site update automatically. 3. The product page shows the price breakup so customers understand it.
For gemstone or designer pieces with fixed prices, you can switch individual products to fixed
pricing.
Trust: Hallmarks, Certificates and Photos
- BIS hallmark and HUID details for gold jewellery, as required by Indian rules.
- Gemstone certificates from recognised labs, viewable on the product page.
- Real photos shot in consistent light, with a scale reference.
- Clear policies: returns, exchange, buyback, shipping insurance.
- Showroom address and photos for local credibility.
- Reviews from real customers.
- Customers often check a jewellery website and then visit the store. Your site should support both paths.
Retail, Wholesale or Export Website?
| Model |
Key features |
| Retail (B2C) |
Pricing, cart, payments, try-at-home or store visit booking |
| Wholesale (B2B) |
Login-only prices, minimum order quantities, catalogue PDFs, bulk enquiries |
| Export |
Multi-currency, international shipping rules, catalogue for trade buyers, enquiry-led sales |
Many Jaipur businesses need a mix, like a retail store plus a password-protected wholesale catalogue.
Shopify, WooCommerce or Custom?
| |
Shopify |
WooCommerce |
Custom |
| Launch speed |
Fast |
Fast |
Slower |
| Live metal pricing |
Through apps or custom
code
|
Plugins or custom
code |
Built exactly as needed |
Wholesale + retail
mix |
Apps |
Plugins |
Built in |
| Monthly fees |
Plan + apps |
Hosting |
Hosting |
| Best for |
D2C brands |
Content + store |
Complex pricing, B2B + B2C
|
Cost and Timeline
| Project |
Typical cost (INR) |
Timeline |
| Catalogue website with enquiry (no cart) |
₹30,000 to ₹80,000 |
3 to 5 weeks |
| Shopify or WooCommerce store |
₹60,000 to ₹2,00,000 |
4 to 8 weeks |
| Custom store with live metal pricing and B2B portal |
₹2,00,000 to ₹6,00,000 |
8 to 14 weeks |
Example: A Silver Jewellery Brand Selling Abroad
Here's a typical project. (Illustrative example; see internal notes.)
A Jaipur 925 silver and gemstone brand sold to boutiques abroad through email catalogues. They wanted retail buyers in the US and UK to buy directly.
- Weeks 1 to 2: Organised 600 designs into collections; set a photography style with white and lifestyle shots.
- Weeks 3 to 6: Built a store with filters for stone, colour and style, multi-currency pricing and international shipping zones.
- Week 7: Added a login-only wholesale catalogue for boutique buyers with MOQ rules.
- Week 8: Launched with Google Merchant Center and Instagram shop connection.
The brand now runs retail and wholesale from one website, and boutique buyers order without email back-and-forth.
Mistakes Jewellery Websites Make
- Prices not matching daily rates, causing cancelled orders
- Over-edited photos that don't match the real piece
- No price breakup, which makes buyers suspicious
- Unlimited COD on expensive items
- Slow pages from huge uncompressed images
- Missing size guides, leading to returns
Why Choose Hyper Software
- Jaipur team that understands the jewellery trade
- Live pricing, B2B catalogues and export features
- Shopify, WooCommerce or fully custom builds
- SEO, Google Shopping and social media support after launch
Plan your jewellery website. Call or WhatsApp +91 9079282750 or visit www.hypersoftware.in.